OVERVIEW
Amplifying Activism with Strong Design
The New Jersey Organizing Project is a regional network of people engaged in community-based activism for the residents of South Jersey and the Jersey Shore, whose goal is to bring about a full and fair outcome for those affected by 2012’s Super Storm Sandy. Grass Creative’s Krista Sperber is a member, and believes in supporting the local community.
The group needed to establish its identity in order to create a state-wide presence, as well as to gain traction and increase membership. The logo was redesigned to provide a more substantive impression of the organization, as well as a stronger association to New Jersey. In addition, the website was designed and launched with the purpose of informing and connecting site visitors, and to rally those interested in getting involved.
Additional collateral for the group’s initiatives reflects the significant influence the movement is taking on, and serves to provide critical visibility, which non profits like NJOP rely on to communicate their message.
CLIENT
New Jersey Organizing Project
SERVICES
Logo Redesign
Website Design
Collateral Design
Merchandise
Social Media
Digital Advertising
Superstorm Sandy struck the Jersey Shore on October 29, 2012. Two years later, 90% of residents in the state’s rebuilding program were still displaced. Their frustration sparked an action that will forever be known as “Sit Down & Shut Up,” after Governor Chris Christie’s response to the protesters.
“Stand Up & Speak Out” became their warcry.
After a year of door-to-door canvasing, NJRP, the sister organization of NJOP, released a report detailing the state of affairs. On the fifth anniversary of Superstorm Sandy, the report was the only of it’s kind. It captured the attention of media and elected officials alike.
“With Grass as a partner and fellow traveler, we were able to build a community-based organization from the ground up with a clear identity that reflects the values of our members and community. They are creative, fun, reliable, and effective. Grass Principal Krista Sperber and her family deeply and personally understood the Sandy recovery issues that we first started working on and never failed to go above and beyond on the work we did together. It’s inspiring to see how they endeavor to bring good design and powerful communications tools to bear for the benefit of New Jerseyans.”
